Updated August 5 with more reports that double down on the release date, and suggest iPhone 16 Pro Max pricing.
Exactly when will Apple unveil the iPhone 16 series, launch pre-orders and put them on sale? You can read my full details of all these steps here, and now an industry heavyweight, Bloomberg’s Mark Gurman, has set out what they think Apple’s thinking is, and when the phones will be announced. It’s a surprising theory.
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